商品敘述：

Carlypso: Overcoming Bumps in the Road in the Used Car Industry" explores various challenges associated with scaling a start-up. In 2013, Christopher Coleman and Nicholas Hinrichsen cofounded Carlypso, a company that simplified the process of buying and selling used cars. Over the course of two years, Coleman and Hinrichsen ran into a series of challenges that prevented Carlypso from selling cars more efficiently. The case highlights several of these challenges, as well as the innovative steps Coleman and Hinrichsen took to overcome these challenges. Specific obstacles addressed in the case include: attracting used car sellers to Carlypso; reducing the amount of time required to meet with potential buyers; overcoming operational inefficiencies through the use of technology; learning the types of cars that sell quickest; dealing with copycat competitors; and figuring out how to grow monthly sales in a scalable fashion.

涵蓋領域：

Business models;Competitive strategy;Disruptive innovation;Growth strategy;Incubators;Market analysis;Sales cycles;Start-ups;Technology and analytics

相關資料：

Case Teaching Note, (E546TN), 5p, by Peter Reiss, Ryan Kissick

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